Lessons Learnt from 2025 | by Zac Goodman

The market shifted (again), expectations changed (again), and the way people use space evolved in ways none of us could’ve perfectly predicted. But that’s the beauty of this industry, it never stops teaching you. 

Here are five lessons I’m taking from 2025 into the year ahead. 

1. Community is the new currency

We’ve always believed that buildings only come alive when the people inside them connect. This year proved it beyond doubt.  

One of my favourite moments was seeing a group of remote workers travel into London just to join a pizza and beer night at one of our buildings this month. That’s the kind of impact community has. It gets people back into the office. But not because they have to be there, but because they want to be. 

Community isn’t an add-on anymore. It’s part of the business case. It drives loyalty, occupancy, and reputation. And it’s something I’m proud our team has made a core part of how we operate. 

At its most simple, building a community is a way of saying to all of your customers – we value you. 

2. Flexibility isn’t chaos, its structure done right

There’s a myth that flexible space means less planning. It’s the opposite. True flexibility takes systems, data, and discipline. 

 Our Core to Floor® model has empowered our landlords to deliver flex and traditional space asynchronously, allowing them to ‘hug the market’.  It’s about designing buildings, operations, and service teams that can adapt quickly and operate at high standards.  

In other words, embrace the ‘chaos’ and succeed! 

3. Being a B Corp isn’t just good ethics. It’s good business

It’s been great to see the shift in mindset this year. Sustainability used to be a moral tick-box. But now it’s a commercial advantage and its mainstream 

We’ve seen that through our partnerships with companies such as NORNORM, where circular design reduces waste and cost in equal measure. ESG isn’t a side project anymore. It’s part of how value is created and protected. 

The market’s catching up to what we’ve believed all along: purpose and profit work best when they move in the same direction. Customers look for it, it guides their buying decisions and wins their trust.  

4. Culture compounds

This one hits home. 

When you invest in people (really invest) the returns multiply. You start to see new ideas, new energy, and new ownership emerge from everywhere. 

This year, I’ve learned to lean further into that. To step back more, listen more, and let smart people run with what they’re good at. The results have been exceptional, and it’s a credit to the team we’ve built at TSP. 

A personal highlight has been the launch of the TSP academy, giving our front of house team (RESOLVE) over 60 hours of training in core competencies spanning from hospitality to problem solving and much more.  

5. The office isn’t dead, it’s evolving beautifully

We’ve stopped asking whether people want to come to the office. The better question is: what makes it worth their time? 

The answer’s never been free coffee or ping-pong tables. It’s belonging. It’s purpose. It’s being part of something that pushes you forward. 

Our job is to create spaces that make that happen, and I think 2025 has shown that we’re on the right track. 

If 2024 was about recovery, 2025 was about redefining. And as we head into 2026, the biggest lesson for me is this: stay curious, stay adaptable, and keep leading with purpose. 

The industry will keep changing and so will we.